1998 Pervasive Software Partner Conference

On Target With Pervasive Software

1998 Pervasive Software Partner Conference
March 15 - 18, 1998. Austin, Texas

Dear Friend of Pervasive:

It's been two years since we hosted our last partner conference. And in that time our company has seen dramatic changes - starting with a name change that reflects our mission to expand the company's role as the leading supplier of embedded databases for the middle market.

The change from Btrieve Technologies to Pervasive Software was just the beginning. We've strengthened our management and development team, adding new depth and experience. We've reported record sales and income, formed vital strategic alliances, and opened new international offices. And in fall 1997, Pervasive Software successfully completed our Initial Public Offering, positioning our company - and our partners - for dominance in the middle market.

I appreciate your support during this exciting time of transition and growth. Adapting to change is often difficult, even when you're changing for the better. Because Pervasive values our partners so highly, we are adopting an "open door" policy that will make this year's conference unlike any other. We'll take you behind the scenes to tell you why we have made such sweeping changes, share our vision of the future and outline what we are doing to ensure your continued success.

The theme for this year's conference is "On Target With Pervasive Software." Working together with our partners, Pervasive has targeted the middle market to offer the most compelling embedded database solutions in the industry - including a new generation of integrated products. Our focus is clear. Our commitment to you, our partners is stronger than ever. And together, we're poised for unprecedented success in 1998 and beyond.

I look forward to seeing you in Austin at our 1998 Pervasive Software Partner Conference.

Sincerely,

Ron Harris
President and CEO
Pervasive Software, Inc.

We're Hitting The Mark Together With A New Generation Of Embedded Database Solutions For The Middle Market.

Make plans now for the 1998 Pervasive Software Partner Conference March 15-18 in Austin, Texas. Join VARs, developers and ISVs from around the world as we focus on the most important issues for Pervasive partners and share an exciting new generation of integrated solutions. Working together with our partners, Pervasive is providing new solutions for the middle market - and this dynamic conference is the best way to ensure that you're On Target With Pervasive Software.

Whether you're a developer, ISV or VAR, the 1998 Pervasive Software Partner Conference is a "must." There's something for everyone in your organization: developers, technical support professionals, management and executives, and sales staff.

GENERAL SESSIONS. Our general sessions feature an exciting lineup of Pervasive executives and industry experts sharing their vision for Pervasive and the industry. You'll gain new insights from Nancy Woodward, Pervasive's chairman of the board and co-founder; Ron Harris, president and CEO; and Timothy Abels, chief technology officer. And don't miss guest speaker, former NFL Hall of Famer and small-business expert Fran Tarkenton.

THREE SEPARATE TRACKS. Choose from more than 30 workshops in three tracks: Power Developer, Technical Insight, and Targeting Success. Find out the latest on Pervasive's new generation of integrated solutions, Internet application strategies, enhanced installation and support, successful marketing strategies, partner programs and much more.

EXHIBITOR AND SOLUTIONS FAIR. Our Exhibitor and Solutions Fair showcases solutions from a broad range of Pervasive partners and tool vendors, with hands-on demonstrations of new products. Exhibitors include our conference sponsors: Gates/Arrow, Great Plains Software, Macola Software, Maximizer Technologies Inc., RealWorld Corporation, Scala ECE, Smithware, Solomon Software, Tech Data and Top Speed. Other exhibitors include Goldstar Software, Inc., Mesa Business Solutions and MIK and Associates.

DEVELOPER'S LOUNGE. Discuss your unique situations with Pervasive product engineers and customer support staff, try out new software tools, and see demos of partner tools working together with other front-end applications.

STRATEGIC PARTNER RESELLER PROGRAM (SPRP) PLANNING SESSION AND RECEPTION. Do you resell applications manufactured by ACCPAC, Great Plains, Macola, Maximizer, Platinum, RealWorld or Solomon Software? Then don't miss the SPRP Strategy Planning Session and Reception. The SPRP is changing to better meet your needs, based on your feedback. Meet face-to-face with key executives from Pervasive in a strategic session; we want to hear from you!

THE BEST ST. PATRICKS' DAY CELEBRATION IN TEXAS! March 17 is St. Patrick's Day, and we've planned an unforgettable celebration featuring world-class entertainment, dancing and music! Our exciting St. Patrick's Day Celebration brings the best of Ireland to Austin, with a renowned Irish step dance troupe and popular Irish band, Hair of the Dog. You'll see rousing performances and have the opportunity to participate in an Irish Ceili, where everyone will be on their feet dancing! With the success of shows like "Riverdance" and "Lord of the Dance," Irish dancing is sweeping the country - and you'll discover why at our festive St. Patrick's extravaganza.

Agenda

Sunday, March 15:
Early Registration
Evening Welcome Reception, 6-8 p.m.

Monday, March 16:
Registration, 7:30 a.m.- 8:30 a.m.
Continental Breakfast, 7:30 a.m.-8:30 a.m.
Developers Lounge, 8 a.m.-8 p.m.
General Sessions, 8:30 a.m.-10:30 a.m.
Workshops, 11 a.m.-12 p.m.
Lunch, 12:15 p.m.-1:30 p.m.
Workshops, 1:45 p.m.-4:15 p.m.
Solutions Fair with Reception, 5 p.m.-8 p.m.
SPRP Panel Session, 8 p.m.-10 p.m.

Tuesday, March 17:
Continental Breakfast, 7:45 a.m.-8:45 a.m.
Developers Lounge, 8 a.m.-5 p.m.
General Sessions, 8:45 a.m.- 9:30 a.m.
Keynote Speaker, 9:30 a.m.-10:30 a.m.
Workshops, 11 a.m.-12p.m.
Lunch, 12:15 p.m.-1:30 p.m.
Workshops, 1:45 p.m.-4:15 p.m.
Dinner, 6 p.m.-7:30 p.m.
St. Patrick's Day Celebration, 8 p.m.-10 p.m.

Wednesday, March 18:
Continental Breakfast, 8 a.m.- 9 a.m.
Developers Lounge, 8 a.m.- 2 p.m.
General Session, 9 a.m.-9:30 a.m.
Workshops, 9:45 a.m.-12:15 p.m.
Lunch, 12:15 p.m.-1:30 p.m.
Close and Video Highlights of Conference, 1:30 p.m.-2:30 p.m.

Conference Speakers

What's next for Pervasive Software and our partners? Be the first to hear about our exciting new product strategies, and gain new insight into the state of the industry.

Nancy Woodward, chairman and co-founder, shares how Pervasive Software is fulfilling its promise to become the leader in embedded database solutions for the middle market. From the earliest days of SoftCraft and Novell to Btrieve Technologies and Pervasive Software, Nancy's guidance has been essential in helping the company reach new levels of success, and she shares her perspective on the exciting new opportunities for Pervasive and its partners.

Pervasive CEO and President Ron Harris provides an inside look at the events that have solidly positioned Pervasive and our partners for a new level of success. Ron takes you behind the scenes to discuss the company's strategy and the changes that were made in order to sharpen our focus and more effectively target the middle market. Ron provides insight and understanding of recent events as he shares his vision for a world-class database company.

Timothy Abels, Pervasive's chief technology officer, provides an inside look at "Database Development Trends." This overview shows how new developments in the database, client/server and tools industries will affect Pervasive developers. Timothy joined Pervasive Software in March 1997 from Microsoft, where he was responsible for all of Microsoft's Visual C++ product lines, including databases and Internet features.

This year's keynote speaker is Fran Tarkenton, NFL Hall of Famer, entrepreneur and board member of Sterling Software, the 10th largest software company in the world. Don't miss his discussion on "Thriving in the Small Business Marketplace." In the past 20 years, Fran has launched 12 successful small businesses, ranging from management consulting to computer software. In the past year, he formed the Fran Tarkenton Small Business NETwork to deliver small businesses direct access to a blend of news, advice, resources and partnership opportunities over the Internet. Through his long-standing involvement, Fran has gained enormous knowledge about marketing to small and mid-sized businesses, Fran shares his insight about building your own business in this highly competitive marketplace.

Track Sessions

Choose from Three Tracks: Power Developer, Technical Insight and Targeting Success.

POWER DEVELOPER

Pervasive's New Integrated Database Solution: A Closer Look. An introduction to Pervasive Software's new integrated products. Find out how you'll be on target with our transactional and relational database engines with features such as integrated install and configuration validation, performance improvements, smart components and TCP/IP and NDS support for NetWare.

Best of Both Worlds: Designing Applications That Embed Btrieve and Scalable SQL. Learn how to create applications that take advantage of the strengths of both transactional and relational database design. Explore data modeling, normalization, creating DDF's, database security and optimizing Btrieve usage for Scalable SQL compatibility.

Adding Relational Access to Your Btrieve Database. Do you need to add relational capabilities such as SQL and ODBC queries and reports to your Btrieve applications? Then this session is for you. It covers DDF's, table definitions, SQL syntax for reports, Crystal Reports, MS Access, DDF Ease and much more. We will help you address issues such as creating a DDF set for a Btrieve database that has overlapping field definitions.

Expanding to International Markets. Pervasive experts explain how the new products can be internationalized. This session describes MBCS, UNICODE, localization, internationalization of API's, sort rules, common problems and more.

Architecting Web Applications with JDBC. Learn how to master web applications that use JDBC with Pervasive's newest products. Features in-depth coverage of Pervasive's JDBC driver architecture, JDBC API fundamentals, JDBC compared to ODBC, relational model and SQL, database security, thin client and much more.

Creating Web-Enabled Applications with the New Java API. Understand how the Java API of Pervasive's new product enables you to create applications for both the Internet and Intranets. Details on the API object model and class methods, thin client, RMI, applets vs. stand-alone, threading, browser support and more.

Web Application Development with Pervasive's Database Products. This session walks you through creating a Web application with Pervasive products using common middleware technology such as Allaire Cold Fusion, Microsoft Active Server Pages and Netscape Enterprise Server-Side Java Script.

Replication Strategies for Pervasive Products. An introduction to replication and how it affects your business, plus strategies for replication with Pervasive's new generation of integrated products. Data Pumps to Data Marts: An Industry Overview. Learn how Pervasive customers are using our engine to successfully build data pump, data mart and data warehouse solutions.

Tips and Techniques. Discover new tips and techniques for Pervasive products! Our experts give you the edge with insightful tips for configuration/install, development, networking and more.

Plug-and-Play Components for Pervasive. This session provides an overview of component architecture, including how to build database-aware ActiveX controls and JavaBeans.

TECHNICAL INSIGHT

Maintaining Your Pervasive Database: Tips for Backup, Logging and Recovery. Gain insight into database maintenance activities. This session covers backup strategies, continuous operations vs. archival logging, file recovery and more.

Benchmarking, Performance Tuning and Optimization. How do Pervasive database engines benchmark against the competition? This session covers benchmarks, large-scale performance testing and tips for optimizing your application and execution environment. We will discuss guidelines on configuration options, including how and why to change default values based on your application's characteristics. In addition to configuration settings, you'll learn how to improve performance within your applications through areas such as optimized SQL queries.

Network Environments: Concepts, Setup and Troubleshooting. Our networking experts cover basic concepts such as network layers and protocols, bindery, engine configuration and using InstallScout and SmartScout to detect and analyze networking or connection problems.

Component Management: Smart Components and Smart Tools. Smart Component Management is a Pervasive initiative that addresses component management issues with previous software releases of Btrieve and Scalable SQL. Learn about the architecture, tools and features of Smart Component Management, including diagnostics, component identification, avoidance of component clobbering, component coupling, and eliminating engine feature mismatch.

Upgrading to Pervasive's Newest Release. This session tells you the benefits of upgrading, changes you can make in your application to take advantage of new features, and tactical solutions for deploying your application into an existing production environment.

DDFs in Depth. An extensive session on DDFs - what they are, why you need them, how to create them, and how to add table definitions for your existing Btrieve files. This session also covers data modeling, normalization of new table and database design, programming APIs (Scalable SQL, ODBC), and tools for DDF creation and maintenance.

Inside ODBC. Find out the latest on installation, configuration, data sources, creating databases, error checking, ODBC tools, and tips for using ODBC within your application.

Development Made Easy: Visual Caf�, Visual Basic, and Delphi. Three separate sessions focusing on each of these development tools. You'll learn how easy it is to develop Btrieve and Scalable SQL/ODBC applications with each tool - even if you have never used it. We will walk you through the basics of using each tool's Integrated Development Environment (IDE), and demonstrate how it integrates to allow you to create an application based on a Pervasive database engine. You'll learn how to do things like create a Btrieve data file; create indexes; insert, update, retrieve, and delete records; and more.

TARGETING SUCCESS

Best of Both Worlds: The Advantages of Pervasive's New Products. Discover how Pervasive's new integrated database solutions give you the best of both relational and navigational databases. This session focuses on the business case for moving to relational technology, provides ROI analysis on converting vs. integration of SQL into existing Btrieve applications, and explains the implications for VARs and ISVs.

Competitive Positioning and Strategy. An in-depth look at Pervasive's competitive advantages over other database products. We'll provide facts, including benchmarks and cost of ownership data, that enable you to overcome any competitive objections.

Partnering for Success: Business Opportunities in the Small-to-Medium Size Market (ISVs and VARs). Two separate sessions, one for ISVs and one for VARs, focus on the vendor relationship and its key role in the success of your business. The sessions identify and address business issues specific to VARs and ISVs and educate you on the process of getting started: market research, market definition, positioning and strategy and delivery methods. Each session features a Pervasive partner who shares their success story.

How Pervasive Builds Strategic Alliances for Your Success. This session outlines Pervasive's various marketing alliances with vendors such as Borland, Symantec, Microsoft and others, who provide tools for the spectrum of needs, from design to development to maintenance of applications. We will also discuss how Pervasive is using these alliances to increase market awareness.

Register for the 1998 Pervasive Software Partner Conference TODAY!!!!

Call 1-800-580-6715
(Outside of USA call 512-306-1361)

Register Now.

Smithware, Controls for Btrieve, DDF Builder, DDF Sniffer, Btrieve Developer's Journal, and Power Tools for Btrieve are trademarks of Smithware, Inc. Btrieve is a registered trademark of Pervasive Software, Inc. ActiveX, Windows, Windows NT, and Internet Explorer are trademarks of Microsoft Corp. All other product or brand names are trademarks or registered trademarks of their respective owners. Legal Notice.