The construction industry produces a significant amount of waste, contributing to over a third of the total waste produced annually in the European Union and double the amount generated by households in the U.S. Sensorita aims to assist in reducing construction waste by addressing the lack of reliable data in the industry. Co-founder and CEO Ulrikke Lien highlighted the challenges faced by waste management companies in tracking bins across various construction sites.

By utilizing sensors, radar, and machine learning technology, Sensorita creates digital twins of construction waste bins. This enables waste companies to monitor the location and fill levels of bins, allowing for efficient planning of pickups. The data provided by Sensorita's software helps waste management companies streamline operations and reduce costs.

The Oslo-based startup initially targeted household waste but shifted its focus to construction waste due to the fragmented nature of the former sector. By partnering with construction companies like Ragn-Sells, Sensorita has demonstrated success in optimizing waste management processes. The company recently secured $3.25 million in venture funding, with plans to expand its team and enhance its technology.